4 Ways to Maximize Your Lifestyle Photo Shoot Budget
I’ve been on the inside at dozens of different studios, from small ones to massive ones like Amazon, Pier 1 and JCPenney.
Over my career, I’ve seen things done very efficiently, and also very inefficiently. This has given me an incredible perspective on the best ways to maximize budgets before and during production.
I’ve seen (and learned!) a lot over 15 years…all of which I bring to my business and clients each day. And today, I want to share these tips with you!
Want to truly maximize your budget for your photoshoots?
Here are my top four, time-tested, most impactful ways to save money and maximize your photo shoot budget:
Prior to Production:
- Build lite-duty walls out of Luan (not drywall) in a modular fashion so they can be repurposed and provide flexibility for other shoots.
- Ask to rent high ticket items, instead of buying them, by offering 20% of purchase price as a rental fee.
- It’s okay to overbuy props for the shoot—just keep receipts organized for easy return.
- Buy props with the next two years usage in mind.
- Have marketing materials designed prior to shoot day, or have templates ready for the photographer and stylist. This will help them compose and style the shots most effectively.
- Organize products on tables/shelves based on the theme or catalog page.
- Provide a shot list each morning so photo team can plan an efficient order to the lifestyle photos.
- Once lifestyle photos from each set are complete, have photographer walk into set to take quick social media style images. You’ve spent time dressing this set, help it get extra mileage.
- Name lifestyle images based on SKUs of hero products in the scene for easy searchability for your organization.